Alex Eala is the personification of “laban.” According to reddit.com, Laban means “to keep fighting even when you feel like giving up.” Laban is the word Filipinos shout as they cheer Eala to successively win in international tennis tournaments. It is this Laban attitude our agriculture sector needs, especially as it navigates the complexities of global markets and seeks to enhance its presence on platforms like the 世界杯官网.