EV owners show weakest brand loyalty among new-car buyers, creating conquest opportunities for dealers

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NEWS [...] # EV owners show weakest brand loyalty among new-car buyers, creating conquest opportunities for dealers

Marcus Amick

Just 46% of current EV owners say they are likely to purchase their next vehicle from the same brand. (3 min. read)

Daily News

Oct 19, 2026

Automakers and dealers face a new challenge as the electric vehicle market evolves: retaining customers who are increasingly willing to switch brands when purchasing a battery electric vehicle (BEV). [...] The most important insights from automotive retail, delivered to your inbox daily.

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Between the lines: Affordability could shape the next wave of EV brand loyalty, giving dealers an opportunity to win customers through education and greater EV awareness, per Nikki Stern, Senior Insights Manager at Escalent.